What Do I Do
With My Headshots?
People check you out long before they call. If they can't tell what to expect, they're skeptical, and you end up convincing. Put your face to your message, and they trust you first.
Send Me the Free Recording- 60 minutes
- Filmed live, 2026
- Workbook included
- Free
Before they call you,
they stalk you.
Nearly 70% of the buyer's journey happens before anyone reaches out. They scroll your profile, your reviews, and your website.
Source: 6senseWhen your positioning isn't clear, they don't know what to expect.Uncertainty creates skepticism.And skepticism forces you to convince.
You're not ordinary. You just look that way online.
That's how fast people form a first impression of trust and competence.
Source: Princeton UniversityHere's how trust forms:
See
Your face is the fastest way to become recognizable.
Recognize
The more they see you, the more familiar you feel.
Believe
When you show up as the expert, they believe you.
Recognized first.
Trusted before they call.
Everyone has a headshot.
Make yours say something.
AI headshots look polished until you show up and don't match. That gap is where trust breaks. Use AI for the ideas, never for your face. Then put your face to your message.
You asked. I answered.
He cuts out the fluff and gets straight to the point.
Drag the handle to see the difference
The room filled up.
Your seat's still open.
Send Me the Free Recording
Same skills.
Different label.
Here's the ladder most pros are standing on, and what buyers see at each step.
- 01
Qualified Ghost
Great at what you do, but too few people know it. Your photo is missing, or from 2015.
Label: nobody. - 02
Vanilla Expert
You sound like everyone else, so you blend in and compete on price. Same stiff headshot, too.
Label: just another option. - 03
Specialist
The name people think of when the situation happens. Your face shows up with your message, on repeat.
Label: the go-to.
They see an expert, not a commodity.
Stop chasing.
Start attracting.
- 01
Why buyers stay skeptical
How unclear positioning creates uncertainty, and why uncertainty leaves you convincing.
- 02
Shape your narrative, or someone else will
Decide what people should see when they look you up, before they decide for you.
- 03
The 3 perception drivers
Biological branding, the mere exposure effect, and authority bias, and how to put each one to work.
- 04
Build 3 graphics in Canva
A quote graphic, an animated FAQ graphic, and a testimonial graphic, each from a free template in about 2 minutes.
- 05
Use AI for the ideas, not your face
Copy-ready prompts for tips, FAQs, and post ideas. AI brainstorms; you stay the face.
Your workbook comes with it.
Follow along and fill it in as you watch. Inside:
- The 3 Perception Drivers
- 18 ways to use your pictures
- Shaping Your Narrative worksheet
Grab your laptop.
Build along with me.
Filmed live in 2026. Open a free Canva account, pause whenever you need to, and leave with three graphics that put your face to your message. If a former car salesman can make these in 2 minutes, so can you.
Real rooms. Real audiences.
Meet Alan Stern.
Alan Stern is a speaker, DJ, and the founder of Persona Marketing. After a humiliating start in car sales, he became the go-to Corvette guy and a top producer at Chevrolet, then rebuilt his reputation at Lexus as “the meme guy,” eventually working by appointment only.
Since 2022 he has led 100+ live, laptops-open workshops that help salespeople and business owners stand out in a world where everyone is using AI.
I didn't become a better salesperson. I became the right salesperson for a specific situation.
Send Me the Free RecordingYour team is talented.
Does their profile say so?
Alan brings this workshop to your team live, with laptops open and workbooks in hand, and everyone leaves with graphics they can post that day.
A great fit for brokerages, sales teams, associations, chambers, lenders or title companies hosting events for Realtors, and photographers who want to fill a headshot day.
Book Alan for Your TeamWhere Alan's been booked.
“His training focused on using social media in a way that blends business with personality—integrating work, humor, family, and everyday life to show people who you truly are, all while maintaining a professional image.”
“His methods and strategies to build brands through content creation and marketing are easy to embrace, powerful when implemented, and efficient for those managing multiple elements of business.”
“His delivery of the presentation was so great it took out the overwhelm I had around marketing. His strategies were practical and actionable that it ignited me to feel confident in marketing.”
“I've been in real estate for 18 years, and this year has been my busiest yet... I strongly believe much of that momentum is thanks to the improved online presence I developed using Alan's strategies.”
“Alan is such a great speaker, I attended three of his presentations, his classes are always packed with valuable information, and my team really enjoyed them.”
Before you hit play.
Is it really free?
Yes. Enter your name and email and you'll get the full recording and the workbook.
Who is this for?
Sales reps, entrepreneurs, and small-business owners (Realtors and loan officers included) who are great in person but aren't building their personal brand online.
I already have a headshot. Isn't that enough?
A headshot shows what you look like. This shows you how to put your face to your message so people recognize and trust you before they call.
What do I need to follow along?
A laptop, a free Canva account, and your headshot. A professional one works best; a clear, well-lit photo will do to start. No design skills needed: you start from templates. ChatGPT is optional, for idea prompts.
Put your face
to your message.
Respected for what you know. Liked for who you are.
AI can fake a face. It can't fake you.
- The full workshop recording
- The Headshots workbook
- Watch anytime, on any device
Instant access. No spam, ever.